If you’ve been relying on a well-worn sales pitch, you can use a proven method to transform your pitch. Use these tips on sales presentations to take your pitch from OK to “WOW!”
Adapting, adjusting and renewing your sales pitch requires a shift in mindset. You need to step out of your content, data and sales numbers. And step into the mindset of your target audience.
Don’t worry. Once you use this method, you can expect to see a dramatic improvement in sales numbers. But this requires a fresh look at your pitch and presentation.
To do this, you need a blend of discipline and creativity. The discipline comes with research, planning and rehearsal. The creativity arises in adapting your message to perfectly match your target audience.

First, let’s look at the three elements of discipline:

1. Be A Dedicated Researcher

Explore online and offline the mindset, language, culture and news of your target audience.

Find out as much as you possibly can to understand the needs and perspectives of specific individuals in your audience.

Don’t stop researching. Often breaking news about legal issues, lawsuits and media announcements can influence your pitch at the last minute.

2. Commit To Planning

Organize your entire sales pitch like a well-rehearsed orchestral production. Plan the beginning and end. Organize your message just as a composer organizes key musical themes. Look at the overall flow of ideas and concepts.

Plan for transitions - such as moving from PowerPoint to Whiteboard selling. Focus on your powerful call to action by determining the precise steps you want your clients to take as a result of your presentation.

Each of the steps of planning is critical for reliable success.

3. Rehearse For Exceptional Performance

As all great performers know, rehearsal is the key to success. Don’t believe me - just take a look around. Olympic athletes. Sports superstars. Hollywood stars. Carnegie hall musicians. What do they all have in common?

Rehearsal.

Every single performer knows that rehearsal is critical.
The same is true for presenters and public speakers. And that means one thing: you must rehearse to achieve remarkable performance.

Now, let’s look at creativity and how you can use a creativity to adapt your sales pitch.

Adapt to Match

With research, planning and rehearsal you are in a great place. You know what your audience expects. You have a solid plan and are feeling confident in your delivery.

Knowing your audience inside and out makes it easy to position your message. Use insights from research to make subtle adjustments specific to your target group.

Adapt and be willing to adapt even at the last moment. Often a late-breaking piece of news can inspire you to adjust your presentation. You may choose to open with a quote, refer to the headline or pose a question to your audience. This flexibility allows you the freedom to be highly responsive to news - and shows your intense interest.

If you are talking to people who are addicted to numbers, include key statistics in your pitch. If you are talking to people who are focused on security, corporate espionage and safety, use this to frame your message. If you are aware of an organizational orientation, be sensitive to this in your sales presentation.

Show You Understand

With this creative approach, you show your understanding and care. Clients sense that you are tuned in to their needs and problems. Your attentiveness to news, issues and problems sends a message. This message is that you are a partner and understand their current reality.

By balancing creativity and discipline, you can adjust your sales pitch to match the moment and the audience. With this balanced approach, you can improve your results in any sales presentation.

Tagged as: Carnegie Hall, Content Data, Dramatic Improvement, Fresh Look, Hollywood Stars, Language Culture, Last Chance, Media Announcements, Mindset, Musical Themes, Olympic Athletes, Precise Steps, Rehearsal, Research Planning, Sales Numbers, Sales Pitch, Sales Presentations, Superstars, Target Audience, Three Elements