We must be clear that the public (stories) ( Publicity PR ) creates perceptions in the public (readers, viewers, radio audiences, etc.). Therefore, the importance of monitoring the media publish what crisis management is very high
.
When talking about the media and the press, we may think, information and freedom of expression, opinion of experts in the media, writers and other workers on the latest news. Remember that not only the media photo but also the builders ,who are unluckily the destroyers. A corporate image built over many years could be destroyed in minutes by a bad news disseminated by a media outlet, causing a media crisis with catastrophic consequences for any company.
The working capital with the media are perceptions, which are fragile and weak, and more when it comes to news and causing controversy involving a well known company. If your corporation employs a consultant in crisis management who neglects what the media are operating or does not give much significance,then be fairly careful since their boards have no support,as the fundamentation for determination making in crisis management is the monitoring of information.
Today, the permanent monitoring of the media has become a staple of public relations ( PR agency ) , since it serves as a benchmark for measuring and evaluating the effectiveness of PR; with the positioning of the image given by a company which can have half the impact that the publication ( Public Relations Melbourne ) of news in the media selected for this purpose can have. Make a control of news make the corporation able to take proper determinations,and redefine (if necessary) trade strategies and -or corporate communication,particularly in coping a crucial circumstances.
An enough controling of the press make us able to recognize those included in the news,those who support us and those upposing us in a crucial management. We also know immediately what specific media and journalists have some influence, and we can also take care of those who seek a rapprochement and to neutralize any attack media.
I have had to live through business situations of crisis where, after a thorough monitoring of the news, its principal officers, in a fit of anger-ordered lawsuits against any journalists, on the ground that the version of the facts they have covered in the news is maliciously distorted. Serious mistake, no doubt!
He has repeated many times in history that this aggressive managers or directors who have held a series of bold steps to address them, give them more power and control of their opponents. However,this i temporary sinice the thoughtlessly carried out act and stroong emotions are enemies,which later get together.
Never forget, that who manages the information has the power!
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