Top producers will tell you that paying attention can help you get paid selling real estate in any economy. For instance, many builders are constructing but not moving the amount of inventory they would like. The creative agent may be able to garner more listings and sales by keeping their eyes wide open.

One agent realized that a builder constructing homes that boasted a shop were not moving too fast. The agent realized this was an opportunity to create profit where others saw problems.

While touring the homes he noticed a worker using a hoover windtunnel bagged vacuum to devour sawdust. The real estate salesperson made a mental list of the safety gear, eye goggles, and other items used by the workers.

He could think of many uses for a vacuum wet dry or the portable generator that was being used on site. He started a mental inventory in his head listing all of the tools that could really benefit a homeowner.

In another area he saw how generators were employed where power was not yet available. There was a portable space heater teamed up with fans and lights. The real estate professional started getting inspired ideas as moved from room to room.

He returned to the office and started calling vendors to see how much product they had in stock. He did plenty of research on what items might be handy in a home with a shop or over-sized garage. He wanted to determine if any of these helpful appliances were overstocked locally.

He made a presentation to the suppliers with bloated inventory and to the builders. He pointed out that buyers like freebies even if they believe that it will be incorporated into the price of the home. The buyers still appreciate a useful incentive.

Arrangements were made to display various appliances in the model homes and shops. In consideration for the products being prominently displayed, the suppliers accepted a huge discounted payment from builders when the homes sold. The agent had created a win-win situation for all the parties involved.

The vendor places his shelf hogging inventory on display, the builder is providing an incentive to the buyers, and the real estate agent has another marketing tool that appeals to buyers. Everyone wins when agents think outside the home…errr the box.

Top agents are convinced that you are well on the way to a sale when the buyers start to picture themselves enjoying the deck chairs or garden fountain. Builders appreciate an agent that finds new methods to increase their chance of a sale. The local vendors enjoy reducing their inventory. The winning agent creates a winning situation for all.

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