To get buy in with your audience …you must do one thing. You have to ask for it!

What’s the fastest way to do this? Give your audience a chance to speak up. Ask them what their problems are. Ask them what their goals are. Find out in their words what will help them do their job faster, more easily and with less pain.

Once you start asking, it’s easy to see that any of your questions are variations on only one question. “What’s In It For You?”

Really, every presentation starts with answering why your audience should bother to listen to you. Why should they care?

If you can answer that…then you’ll have an easy time delivering presentations that people value.

So, look for the earliest opportunity to pop the question.

Here’s a hint: don’t wait until you start your presentation. In advance talk to participants, people in the industry, people in the business who have similar concerns and needs. Find out what they are looking for–and then design your presentation to answer those needs.

You’ll find that when you do ‘pop the question’ in your presentation, you’ll be prepared and have a pretty good idea of what’s coming. That makes it a lot easier to embrace asking the question!

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